B2B companies have these days. The problem is that they don’t always know how to actually do the silo-breaking. Since we’ve worked with with a ton of B2B SaaS companies to do just that, we figured we’d share some tips.
Tip # 1: Understanding GTM Processes
Why is this a problem? Because that lack of understanding negatively impacts the customer experience.
Tip # 2: Understanding GTM Pains
Going hand-in-hand with understanding your go-to-market processes is being able to empathize with the pains that exist across the revenue team. That knowledge will not only improve communication with your sales, marketing, or customer success counterparts, but will also bring new points of view to the problem-solving.
Tip # 3: Intentionally Broadening Skillsets
Something we’ve always believed in is building on your background. This doesn’t mean expecting everyone to be good at everything, but rather creating a culture where people feel safe acknowledging their weaknesses.
It also makes skill gaps more evident and creates a greater sense of empathy amongst people functioning in different roles. That empathy is crucial when it comes to breaking down silos.
The more people see their roles overlapping in service of your company revenue goals, the less likely they are to resist the breakdown of silos.
Tip # 4: Cross-Functional Collaboration
It might make for longer email threads, but it’ll be worth it.
Tip # 5: Shifting Mindsets
This has been helpful even for us internally. Entering difficult conversations with an understanding that everyone in the room wants the same things is a powerful way to decrease defensiveness and encourage collaboration.