RevOps Generalists vs. Specialists
It’s the eternal question, for which everyone seems to have their own answer: Is it better to hire specialists in a specific tool or discipline, or to have a team of RevOps generalists who can step in where they’re needed–even if their skillsets are sometimes less developed?
When it comes to revenue operations, we believe the answer is simple: It’s better to have generalists. Here’s why:
RevOps Generalists Have Specialties, Too
Specialists Can Both Create and Become RevOps Generalists
More Perspectives Mean More Creative Solutions
When someone has done the same kind of work for a long time, they become accustomed to solving problems one particular way. Not that specialists lack creativity; they’ve just often been conditioned to do things within the context of their experience. As a RevOps generalist, one can learn to approach problems from several angles, which can help devise creative solutions by combining knowledge gleaned from various experience within different areas of a business.
Bonus: Get More RevOps for Your Money
Take a look at a listing for a role in ops. What you’re likely to see is a list of requirements that speak to a generalist skillset, immediately followed by a prerequisite of 5+ years of experience in a specialized role.
Here’s the thing, though: by bringing generalists into your organization, you’re going to see much more impact across the board than if you were to hire a single specialist.
When hiring for RevOps (or really any role), the people with the broadest skillsets and ability to learn quickly are going to be the ones who give you the most for your money.