It’s not easy being a buzzword, we imagine. Sometimes, revenue operations seems to be just that—a concept whose meaning has become more confusing over time. So, we figured it was time for a good old fashioned revenue operations breakdown.
About a year ago, we published an ‘Intro to RevOps’ post. We wrote about the theory behind revenue operations and what it means in a structural sense. Since then, the landscape has changed and new trends have taken hold. We think the definition of revenue operations should rise to the occasion.
What is RevOps: An Elevator Pitch
The customer experience should be seamless and personalized at every stage of the journey. Revenue Operations is a methodology that allows organizations to deliver that experience. When silos between the go-to-market teams are broken, they are able to put the customer’s success and satisfaction first. This will lead to increased trust in your organization, loyalty, and evangelism.
How Does It Do That?
Many people think alignment is the end goal of revenue operations. That once your teams are aligned, the process is finished and everyone can move on. This is not the case. In reality, alignment is a by-product of healthy operations. It allows your teams to impact revenue by eliminating silos that lead to gaps in the customer experience. This is RevOps’ real goal.
Why Is It Necessary?
Before Revenue Operations came along, of course, businesses were still making money. So why reinvent the wheel?
We’ve heard this question a lot. The fact is, if you’re happy with the status quo and uninterested in maximizing your company’s revenue (+26% with RevOps), legacy operations will most likely continue to work for you on some level.
How Do You Do It?