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Watershed is committed to their mission of reducing global emissions, which they’re doing by partnering with the largest, most complex, and highly emissive enterprises in the world.
In order to target industries with the highest capacity to impact emissions, Watershed’s teams needed to be speaking the same language, and needed trustworthy data to make that happen.
Go Nimbly worked with Watershed to normalize data in Salesforce and automate multi-vendor enrichment in order to help the GTM teams make more data-driven decisions and achieve their high-level growth goals.
With data coming in from multiple sources, Watershed’s go-to-market teams were drowning in disparate, siloed, and often unreliable data points across industry, revenue, and employee count fields. In some cases, intent data was still living in spreadsheets.
Because of this, reps were spending more time on calls asking questions, rather than being able to confidently reference their CRM data, as well as struggling to manage account pools and plan outreach.
And it was more than just the sales team; Marketing was segmenting off disparate data, and Product wasn’t able to confidently look at usage by industry or potential by industry.
All the illustrations on this page were created by Lee Maurer. Lee is a New York based illustrator who aspires to create artwork that will tickle your wits and invoke your inner child.
You can find more of Lee’s work on Instagram here.
Perhaps you’ve noticed the inclusion of some unique artistic elements throughout this story, and are curious about the thinking behind that? For one thing, we believe Revenue Operations is both a science and an art form.
Often, these kinds of stories are told alongside corporate branding and imagery, in a way that we don’t think truly represents the creative vision and collaboration that goes into getting this kind of innovative work past the finish line.
We’re passionate about the work we do, and every customer story we feature here is one we’re excited to share with you. In the spirit of that, we’re working with independent artists to help us tell these stories through commissioned artwork.
Are you an artist, or do you know one we should reach out to? Let us know! We’re always on the lookout for talented folks to work with and showcase.
