Who should own your revenue operations function? This feels like one of those questions that’s always floating around in different places and everyone assumes it’s been answered a thousand times. Maybe it has. Still, we’re gonna answer it right here, right now, because, in addition to this being the year of customer-focused operations, it’s also going to be the year of giving and getting answers to looming questions. You heard it here first.
Okay, now that we’ve made the above point, let’s get to the main purpose of this article. Who should your RevOps team roll up to? For one thing, it depends on the size and current structure of your organization. What does your C-Suite look like and what are the strategic strengths of those individuals?