For us, the word
When many operators in B2B talk about wanting alignment now, what they are really saying is that they want revenue operations to be a magic pill that makes their job easier.
In other words, it’s ego-focused instead of being customer-focused.
What is true alignment?
Being able to work across teams without the friction caused by silos means you will be able to do more, faster. It means you can make sure that relevant data is shared efficiently so that customers won’t be asked the same question again and again. It means that instead of focusing on roadblocks and fighting over resources, your teams can focus on fixing gaps that are impacting your customer experience.