It’s not a document you create and never update again. It’s not a set-in-stone plan. It’s not a threat to your agility and finally, it’s not really optional if you want your RevOps team to be effective.
You probably wouldn’t trust a product manager without a roadmap, so why is it any different for your go-to-market operations?
In order to be valuable, a roadmap needs to be a living document that’s revisited and updated every month. On top of that, it needs to be leveraged consistently if you want it to do its job.
For a team just beginning this journey, we recommend focusing on Idea Generation and Utility first, as these are the skills that will help your team start to speak a shared language and get used to leveraging your roadmap consistently.