It’s not a document you create and never update again. It’s not a set-in-stone plan. It’s not a threat to your agility and finally, it’s not really optional if you want your RevOps team to be effective.
You probably wouldn’t trust a product manager without a roadmap, so why is it any different for your go-to-market operations?
In order to be valuable, a roadmap needs to be a living document that’s revisited and updated every month. On top of that, it needs to be leveraged consistently if you want it to do its job.
For a team just beginning this journey, we recommend focusing on Idea Generation and Utility first, as these are the skills that will help your team start to speak a shared language and get used to leveraging your roadmap consistently.
Much of the framing and insight in this post came from their conversation. Many thanks to both of them for their wisdom on this topic!