For those smaller companies, RevOps doesn’t look like a whole designated team and a company reorg. Instead, it’s about applying the frameworks and concepts that make RevOps so impactful to their current business. That way, as they scale, they will be equipped to handle those inevitable growing pains and will have a strong foundation for a more robust RevOps function in the future.
1. Trouble Defining Revenue-Based Goals
2. Uncertainty Around RevOps as a Function
As we mentioned above, RevOps looks different for pretty much every company. It’s not about who rolls up to whom or whether you even have a designated team. The value of RevOps is in transforming the way operators look at the buyer journey and increasing the LTV of their customers by improving that journey.