When all this first started, I struggled to find the line between acknowledging the ways in which our reality had changed and dwelling on it. Then, like everyone else, my inbox began to fill up with long-winded emails from every company I’d ever engaged with. All trying their best to put empathy first.
This feels like it shouldn’t be that hard to do in content, right? But when the market dries up overnight, it’s just human nature to scramble to find some connection between your solution and everyone else’s reality—no matter how tenuous.
Doing this has saved my content so many times, it deserves a medal.
We’ve all heard it said that in order to close more deals, you need to create equitable relationships. In other words, you have to give before you get.
- Listen to what your own team is saying and address those things externally, too.
- Share tips that have helped your productivity or apps that have eased your stress.
- Send Direct Mail that will make people smile.
Finally, in the interest of practicing what I preach, here are some great examples of this I’ve seen companies and individuals doing: