Sep 1, 2020 | GTM Strategy, Gusto, RevOps Fundamentals
How well do you know your customer journey? If you had asked me (a marketer) that question a year ago, my answer would have been much different than it is today. That pretty bowtie you see above is an illustration of our journey stages, but it’s nowhere close to the...
Aug 20, 2020 | GTM Strategy, Silo No More
If you’ve always longed to read an article about sales written by a marketer, you’re in luck! That’s this article. The reason I’m able to write this? Once you break down the silos that exist between your go-to-market teams, you can look at your...
Aug 18, 2020 | GTM Strategy
In part two of our interview with Daniel Day, we asked him what advice he would give to companies looking to implement ABM or account-based strategy. His experience in account-based growth made for some invaluable wisdom around the importance of alignment,...
Aug 5, 2020 | GTM Strategy
As an account-based marketer, you can impact growth significantly. Our VP of Marketing, Lorena Morales, sat down with Daniel Day, VP Marketing at Rollbar (formerly Sr. Director, ABM at Snowflake), to get his best strategies for aligning with sales, establishing the...
Jul 21, 2020 | GTM Strategy, RevOps Fundamentals
RevOps and the Customer Experience Revenue Operations is all about creating personalized experiences for your customers, but personalization is more than a throwaway sentence at the beginning of an email. In order to deliver a truly personalized customer experience,...
Jul 8, 2020 | GTM Strategy, Gusto, RevOps Fundamentals, Silo No More
Highlights from Kill Your Silos: Episode 1 If you want to know how and why to build a customer-focused revenue team, but don’t have time to watch the whole video, you’ve come to the right place. In this post, I’ll recap all the highlights and most important...
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