Aug 20, 2020 | GTM Strategy, Silo No More
If you’ve always longed to read an article about sales written by a marketer, you’re in luck! That’s this article. The reason I’m able to write this? Once you break down the silos that exist between your go-to-market teams, you can look at your...
Aug 18, 2020 | GTM Strategy
In part two of our interview with Daniel Day, we asked him what advice he would give to companies looking to implement ABM or account-based strategy. His experience in account-based growth made for some invaluable wisdom around the importance of alignment,...
Aug 5, 2020 | GTM Strategy
As an account-based marketer, you can impact growth significantly. Our VP of Marketing, Lorena Morales, sat down with Daniel Day, VP Marketing at Rollbar (formerly Sr. Director, ABM at Snowflake), to get his best strategies for aligning with sales, establishing the...
Jul 21, 2020 | GTM Strategy, RevOps Fundamentals
Personalization is more than a throwaway sentence at the beginning of an email. In order to deliver a truly personalized customer experience, you need to understand your buyer journey. In the second half of their session on building a customer-focused revenue team,...
May 1, 2020 | Enablement, GTM Strategy
.Churn is not the problem, it’s a symptom. To stem the flow of customers leaving your product or service, you need to assess your business holistically. See where the gaps are and close them. Here, we’ll discuss some causes of early and mid-stage churn, and how...
Apr 24, 2020 | GTM Strategy
Content is really important, especially right now. To really nail it, you need to know how to approach messaging. It has to be human without being too self-centered. It has to be empathetic without dwelling or assuming. It has to position you as an expert without...
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