Account-Based Strategy: A Chat with Daniel Day

Account-Based Strategy: A Chat with Daniel Day

In part two of our interview with Daniel Day, we asked him what advice he would give to companies looking to implement ABM or account-based strategy. His experience in account-based growth made for some invaluable wisdom around the importance of alignment,...
Fuel More Growth Through Marketing: A Chat with Daniel Day

Fuel More Growth Through Marketing: A Chat with Daniel Day

As an account-based marketer, you can impact growth significantly. Our VP of Marketing, Lorena Morales, sat down with Daniel Day, VP Marketing at Rollbar (formerly Sr. Director, ABM at Snowflake), to get his best strategies for aligning with sales, establishing the...
Churn No More: Secrets for Retention & Growth

Churn No More: Secrets for Retention & Growth

.Churn is not the problem, it’s a symptom. To stem the flow of customers leaving your product or service, you need to assess your business holistically. See where the gaps are and close them. Here, we’ll discuss some causes of early and mid-stage churn, and how...
Content Tips: 4 Ways to Nail Your Messaging Now

Content Tips: 4 Ways to Nail Your Messaging Now

Content is really important, especially right now. To really nail it, you need to know how to approach messaging. It has to be human without being too self-centered. It has to be empathetic without dwelling or assuming. It has to position you as an expert without...