Account-Based Strategy: A Chat with Daniel Day

Account-Based Strategy: A Chat with Daniel Day

In part two of our interview with Daniel Day, we asked him what advice he would give to companies looking to implement ABM or account-based strategy. His experience in account-based growth made for some invaluable wisdom around the importance of alignment,...
Fuel More Growth Through Marketing: A Chat with Daniel Day

Fuel More Growth Through Marketing: A Chat with Daniel Day

As an account-based marketer, you can impact growth significantly. Our VP of Marketing, Lorena Morales, sat down with Daniel Day, VP Marketing at Rollbar (formerly Sr. Director, ABM at Snowflake), to get his best strategies for aligning with sales, establishing the...
Content Tips: 4 Ways to Nail Your Messaging Now

Content Tips: 4 Ways to Nail Your Messaging Now

Content is really important, especially right now. To really nail it, you need to know how to approach messaging. It has to be human without being too self-centered. It has to be empathetic without dwelling or assuming. It has to position you as an expert without...
Content Strategy in the Age of RevOps

Content Strategy in the Age of RevOps

Revenue operations is not a diet, it’s a lifestyle change. It’s a methodology that impacts everything about the way a business operates, albeit to varying degrees. Most of the time, when we discuss RevOps, we’re talking about the ways it affects your GTM and...
5 Conversational Marketing Tips for Humans

5 Conversational Marketing Tips for Humans

As B2B SaaS companies embraced the need to be more customer-centric and human, marketing had some catching up to do. Thus, Conversational Marketing via chatbots was born. The concept seems simple enough, but the reality is that after years of having “old...
Content Strategy in the Age of RevOps

How to Approach Content Strategy in the Age of RevOps

Revenue operations is not a diet; it’s a lifestyle change. It’s a methodology that impacts everything about the way a business operates, cementing the revenue team’s focus on the most important thing: the buying experience. A big part of that experience is...