value of a RevOps strategy is that it helps ensure data is accessible to everyone on the revenue team.
When your teams are siloed, it’s extremely difficult for them to work together towards your company’s revenue goals. What ends up happening is that each go-to-market function becomes focused on their own initiatives, with little idea what other teams or working on or how those things fit into your organization’s holistic RevOps strategy.
Misalignment causes frustration across the revenue team and makes everyone less effective. The only way to drive a holistic strategy for your business is to rally everyone around shared revenue goals. Whatever your North Star is, it has to be the incentive that’s pulling everyone in the same direction.