As your company grows, so will the need for comprehensive enablement. Giving your teams the tools and resources they need to be autonomous will mitigate growing pains for your business. So, without further ado, here are 5 of our best enablement tips for companies as they scale.

 

1. Know What You Don’t Know 

 

In order to close skill gaps, you need to know what they are. Since it can be difficult to identify every gap at once, having a designated person speaking to your department heads about the issues they see day-to-day is a great way to gather information. That information can then be synthesized into a solid enablement strategy. 

Another method we’ve used with our customers is to get together with your team and establish a shared baseline. By dissecting a given issue, we can then determine what the gap is that’s causing it. These types of sessions are also good for determining what eventual success will look like and creating a clear goal for the team. 

 

2. Build Better Processes

A culture of enablement isn’t something that happens by accident. If you build enablement into your processes from the start, everyone will see the benefits as your company grows. 
 

Some of the ways you can do this is to make things like documentation, trainings, and rep rides a part of every initiative. This means that any new tools or processes are not considered “adopted” until the necessary teams have been fully enabled on how to use them effectively. 

 

3. Share Knowledge Actively and Intentionally

It’s not enough just to write important information down somewhere and assume others will find it if they need it. Having a single, centralized source of truth means that people know where to go when they need to find something. It will also cut down on time wasted searching through endless Dropbox folders. We use Kiite Playbooks for this. 

 

There’s also a lot of value in sharing your questions or things you might be struggling with. Not only does this open the problem up for others to help solve, it also exposes gaps in areas like content, enablement, etc. (See tip #1.) 

 

4. Make Videos

I don’t know who needs to hear this, but videos are literally the PERFECT tool for quick enablement. I will admit that the first time I was asked to make one to explain something, I was nervous. I don’t necessarily love recording myself, but if it means not having to hold a meeting, I will take one for the team every time. 

 

Anyway, it’s not nerve-wracking anymore, and it’s still a huge time-saver. Need to explain how to generate a report in Salesforce? No problem! Just record your screen and talk through the process as you do it. Then, send the video to anyone who wants or needs it. Goodbye, needless meetings!

 

5. Define the Destination

People need to know what success looks like in order to pursue it. Don’t assume that “enablement” looks the same to everyone, or that everyone who thinks they know how to do something actually does. 

 

Just as alignment is necessary for external success, it’s also a crucial factor in internal success. Do you want everyone to be able to create a Drift flow on their own by the end of the month? Is there a new process for scheduling meetings? 

 Be clear about what the destination is, and the road to get there will be much smoother.