included) recently took a virtual improv class, encouraged by our CSO, Jen. It was, first and foremost, something to distract from the interminable hours spent taking Zoom calls from decidedly non-office places inside our homes, but we had also heard Jen talk many times about how the principles of improv have served her as a business leader.
When all this first started, I struggled to find the line between acknowledging the ways in which our reality had changed and dwelling on it. Then, like everyone else, my inbox began to fill up with long-winded emails from every company I’d ever engaged with.
This feels like it shouldn’t be that hard to do, but when the market dries up overnight, it’s just human nature to scramble to find some connection between your solution and everyone else’s reality—no matter how tenuous.
Doing this has saved me so many times, it should get a medal.
We’ve all heard it said that in order to close more deals, you need to create equitable relationships with the people to whom you’re selling. In other words, you have to give before you get.
- Listen to what your own team is saying and address those things externally, too.
- Share tips that have helped your productivity or apps that have eased your stress.
- Send Direct Mail that will make people smile.
Finally, in the interest of practicing what I preach, here are some great examples of this I’ve seen companies and individuals doing: