Aug 20, 2020 | GTM Strategy, Silo No More
If you’ve always longed to read an article about sales written by a marketer, you’re in luck! That’s this article. The reason I’m able to write this? Once you break down the silos that exist between your go-to-market teams, you can look at your...
Aug 18, 2020 | GTM Strategy
In part two of our interview with Daniel Day, we asked him what advice he would give to companies looking to implement ABM or account-based strategy. His experience in account-based growth made for some invaluable wisdom around the importance of alignment,...
Aug 5, 2020 | GTM Strategy
As an account-based marketer, you can impact growth significantly. Our VP of Marketing, Lorena Morales, sat down with Daniel Day, VP Marketing at Rollbar (formerly Sr. Director, ABM at Snowflake), to get his best strategies for aligning with sales, establishing the...
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