Building Your Revenue Operations Team

Building Your Revenue Operations Team

The third article I ever wrote about revenue operations was about how to build your team. The year was 2018. I’ve learned a lot in the two years since and so, being that knowledge is meant to be shared, here is the 2020 edition of how to build, structure, and manage a...
Personalization vs. a Personal Customer Experience

Personalization vs. a Personal Customer Experience

Personalization is more than a throwaway sentence at the beginning of an email. In order to deliver a truly personalized customer experience, you need to understand your buyer journey.    In the second half of their session on building a customer-focused revenue team,...
How & Why to Build a Customer-Focused Revenue Team

How & Why to Build a Customer-Focused Revenue Team

  Highlights from Kill Your Silos: Episode 1   If you want to know how and why to build a customer-focused revenue team, but don’t have time to watch the whole video, you’ve come to the right place. In this post, I’ll recap all the highlights and most important...