Alignment and Revenue Operations: The Full Truth

Alignment and Revenue Operations: The Full Truth

First, the backstory… “I find it slightly offensive when people talk about revenue operations and they talk about it as alignment, because your operators, in revenue operations, are working for the customer. Your Marketing team is working for the customer. Your...
Revenue Operations: A Complete Breakdown

Revenue Operations: A Complete Breakdown

It’s not easy being a buzzword, we imagine. Sometimes, revenue operations seems to be just that—a concept whose meaning has become more confusing over time. So, we figured it was time for a good old fashioned revenue operations breakdown.  About a year ago, we...