Alignment and Revenue Operations: The Full Truth

Alignment and Revenue Operations: The Full Truth

First, the backstory… “I find it slightly offensive when people talk about revenue operations and they talk about it as alignment, because your operators, in revenue operations, are working for the customer. Your Marketing team is working for the customer. Your...
Real SaaS Metrics: Saying Goodbye to Vanity Metrics

Real SaaS Metrics: Saying Goodbye to Vanity Metrics

We’re about to say some bold things about metrics in this post. Things that challenge long-held beliefs about which metrics are actually important. Things that would require the SaaS industry to rewrite a vocabulary we’ve all become comfortable with. We’re...
Revenue Operations: A Breakdown

Revenue Operations: A Breakdown

It’s not easy being a buzzword, we imagine. Sometimes, revenue operations seems to be just that—a concept whose meaning has become more confusing over time. So, we figured it was time for a good old fashioned revenue operations breakdown.  About a year ago, we...
Churn No More: Secrets for Retention & Growth

Churn No More: Secrets for Retention & Growth

.Churn is not the problem, it’s a symptom. To stem the flow of customers leaving your product or service, you need to assess your business holistically. See where the gaps are and close them. Here, we’ll discuss some causes of early and mid-stage churn, and how...