First, the backstory… “I find it slightly offensive when people talk about revenue operations and they talk about it as alignment, because your operators, in revenue operations, are working for the customer. Your Marketing team is working for the customer. Your...
Defining your success metrics is the first step towards being able to prioritize and plan work that will make the most impact for your business. Just as important is identifying the vanity metrics that are doing nothing to indicate momentum or revenue impact. Here,...
It’s not easy being a buzzword, we imagine. Sometimes, revenue operations seems to be just that—a concept whose meaning has become more confusing over time. So, we figured it was time for a good old fashioned revenue operations breakdown. About a year ago, we...
.Churn is not the problem, it’s a symptom. To stem the flow of customers leaving your product or service, you need to assess your business holistically. See where the gaps are and close them. Here, we’ll discuss some causes of early and mid-stage churn, and how...
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